Agenda

Agenda

Day 1

Tuesday, Dec 9

Day 2

Wednesday, Dec 10

Paul Sonneveld

9.00 AM - 9.15 AM PST | 6.00 PM - 6.15 PM CET

Welcome

Kick off the day with a warm welcome, agenda overview, key announcements, and everything you need to get started smoothly.

Martin Heubel

9.15 AM - 9.50 AM PST | 6.15 PM - 6.50 PM CET

Winning the 2026 AVN Game

Uncover insider lessons from 2025’s toughest vendor negotiations to outsmart Amazon, boost margins, and secure stronger commercial outcomes in 2026.

Matthew Ulmer

9.50 AM - 10.25 AM PST | 6.50 PM - 7.25 PM CET

Cracking Amazon’s Grocery Code

Learn how top CPG and grocery brands win on Amazon, Amazon Fresh, and Whole Foods by mastering pricing, availability, and vendor collaboration.

Alyssa Albanese2

10.25 AM - 11.00 AM PST | 7.25 PM - 8.00 PM CET

Profitability Through Strategic Partnerships

Join this candid fireside chat to uncover hidden profit drains and learn how strategic, cross-functional partnerships can protect Amazon vendor margins.

nick gezzar and kara babb

11.00 AM - 11.35 AM PST | 8.00 PM - 8.35 PM CET

From Seller to Vendor (3P to 1P)

Discover how brands successfully transition from 3P to 1P, why it’s possible, and what it really takes to partner directly with Amazon.

Alexandra Carmody

11.35 AM - 12.10 PM PST | 8.35 PM - 9.10 PM CET

Preventing Vendor Account Closure

Learn proactive steps to prevent account suspension, manage compliance risks, and safeguard operations when facing potential Amazon Vendor Central closure threats.

Ryan Craver2

12.10 PM - 12.45 PM PST | 9.10 PM - 9.45 PM CET

The Perfect Product Launch

Get tactical on executing winning product launches—optimizing Born to Run, A+ Content, Rufus, and Net PPM while avoiding costly vendor launch mistakes.

12.45 PM - 1.30 PM PST | 9.45 PM - 10.30 PM CET

Ask the Amazon Vendor Experts

Wrap up day one with a dynamic live panel—your chance to ask real questions and get candid insights from Amazon veterans.

Paul Sonneveld

9.00 AM - 9.15 AM GMT | 10.00 AM - 10.15 AM CET

Welcome to Day 2

Welcome back to day two! A quick refresher on key themes, today’s sessions, and what to expect from the discussions ahead.

Asha Bhalsod

9.15 AM - 9.50 AM GMT | 10.15 AM - 10.50 AM CET

Winning Without Surrender

Learn how to stop reacting to Amazon’s every demand and start driving profitability through balanced, strategic, and mutually beneficial relationships.

James Wakefield

9.50 AM - 10.25 AM GMT | 10.50 AM - 11.25 AM CET

Fixing Profit Leaks on Vendor Central

Inside the real cost of Vendor Central deductions and how to get your margin back. What every Vendor needs to know about profit leakage, dispute processes and fixing root causes.

Travis Chappell

10.25 AM - 11.00 AM GMT | 11.25 AM - 12.00 PM CET

Maximizing Value from AVS
(...and your VM)

Learn how to get real ROI from Amazon Vendor Services and strengthen collaboration with your Vendor Manager for lasting success.

Paola Marzario

11.00 AM - 11.35 AM GMT | 12.00 PM - 12.35 PM CET

MoR: A Smarter Vendor Model?

Explore how the Merchant of Record model helps vendors navigate account risk, resource gaps, and distribution complexity through real-world case insights.

oliver tomaschewski2

11.35 AM - 12.10 PM GMT | 12.35 PM - 1.10 PM CET

Mastering EU-Vendor Logistics Profitably

Demystify Amazon logistics programs—PICS, SuperPICS, Vendor Flex, Direct Fulfillment, LPR/EDI/CLI—and learn negotiation tactics, consolidation wins, and shortage recovery, chargebacks, profit.

toni turbanisch2

12.10 PM - 12.45 PM GMT | 1.10 PM - 1.45 PM CET

Amazon Vendor Turnaround Playbook

Former Amazon insider revealing the lesser-known factors that influence Vendor performance and outcomes. Tony shares learnings from numerous successful turnaround initiatives, offering actionable guidance for businesses looking to strengthen their Amazon performance.

12.45 PM - 1.30 PM GMT | 1.45 PM - 2.30 PM CET

Ask the Amazon Vendor Experts

Wrap up day one with a dynamic live panel—your chance to ask real questions and get candid insights from Amazon veterans.