Meet our speakers

Paul Sonneveld is the Co-Founder and CEO of MerchantSpring—the leading analytics and reporting platform built for Amazon agencies, brands, and aggregators. With a career spanning top-tier retail and strategy roles at companies like Coles Group, Catch, and The Boston Consulting Group, Paul brings a unique combination of marketplace expertise and executive insight. He's also the host of the Marketplace Masters podcast, where he interviews industry leaders on Amazon growth, vendor operations, and agency performance. Paul is passionate about helping marketplace professionals scale smarter, faster, and with more confidence.

If you’ve been following the Amazon 1P space, you’ll know Martin as one of the sharpest minds in vendor strategy. Earlier this year, he ran an in-depth survey capturing vendor sentiment and expectations heading into the 2025 Amazon Vendor Negotiation cycle. Now, he’s back with a follow-up survey that reveals what actually happened — how negotiations unfolded, what changed, and what we can learn from it.

Martin founded Consulterce (pronounciation: ‘Consulters’) to help consumer brands reliably increase their profits with Amazon Vendor Central. Prior to founding his consultancy, Martin spent several years at Amazon in Europe managing key vendor relationships

Matthew Ulmer, based in Minneapolis, MN, US, is currently a SVP - Ecommerce, Sales Development and Sales Operations at C.A. Fortune. Matthew Ulmer brings experience from previous roles at C.A. Fortune, Nutiva and Manitoba Harvest Hemp Foods. Matthew Ulmer holds a 2002 - 2005 Bachelor of Arts (B.A.) in Economics @ Hamline University. With a robust skill set that includes AC Nielsen, IRI, Category Management, Nielsen, Demand Planning and more.

Alyssa spent seven years at Amazon in Vendor and Product Management, gaining insider knowledge of what Amazon truly values in vendor partnerships. Combined with retail operations experience at Target and brand management at Chewy, she now helps GO's vendor clients protect profitability through integrated retail, operations, and advertising strategies. Her unique perspective—from both sides of the Amazon relationship—enables her to guide brands from transactional interactions to strategic partnerships that drive measurable growth.

Nick Gezzar is a results‑driven e‑commerce strategist and co‑founder of Flying Tiger Partners. With a background that includes senior vendor and advertising roles at Amazon (including work with Apple and Beats by Dre) as well as brand management at Procter & Gamble and Lindt & Sprüngli, Nick blends big‑brand experience with entrepreneurial agility. He now leads strategy and growth for Flying Tiger, helping brands scale on marketplace platforms through data‑driven advertising and operational excellence.

Kara Babb is the Co‑Founder of Flying Tiger Partners, an e‑commerce growth agency specialising in marketplaces such as Amazon. With a strong background in digital marketing, brand strategy, and Amazon operations, Kara partners with brands to scale their businesses through data‑driven advertising, strategic listing optimisation, and operational excellence. Her expertise in helping brands manage complex vendor and seller challenges makes her a valued voice in the marketplace community.

Ryan Craver is Co‑Founder and Chief Strategy & Data Officer at Podean, where he leads the firm’s strategic direction and data‑driven growth initiatives. With deep expertise in analytics, marketplace operations, and omnichannel retailing, Ryan helps brands navigate complex ecosystems and scale across Amazon, Walmart, and other major platforms. His passion lies in translating large datasets into actionable insights and aligning organizational strategy with emerging consumer behaviours. Prior to Podean, Ryan developed a strong foundation in e‑commerce consulting and marketplace optimisation, combining robust technical skills with business acumen to deliver measurable results for brands.

Asha Bhalsod is the founder of Etopia Consultancy, a UK-based agency helping brands scale on Amazon with strategic clarity and operational precision. With over 13 years of experience across Amazon, TOMY UK, and Melissa & Doug, Asha brings deep marketplace knowledge and brand-side perspective to every conversation. She’s best known for developing the “Amazon Mindset,” a framework that empowers brands to adapt and thrive in Amazon’s fast-evolving environment. At Etopia, she leads a growing team delivering full-service Amazon support—from vendor negotiations to account management and advertising. Asha is also the creator of Women of Influence, a network dedicated to championing female leadership in e-commerce. Whether you’re a brand, agency, or operator, Asha brings insight, energy, and real-world expertise to any Amazon discussion.

James Wakefield is the founder and Managing Director of WAKE Commerce, a London‑based Amazon‑specialist agency that empowers brands to fully capitalise on Vendor Central and e‑commerce opportunity. With over 18 years of experience in online retail—from launching an online photography magazine in 1998, to selling on eBay in 2001 and Amazon in 2003—James established WAKE in 2015 to marry his passion for data, branding and online retail strategy. His agency now supports consumer brands in streamlining their Amazon operations, recovering hidden revenue, and driving sustainable growth on the world’s biggest marketplace. 

Travis Chappell is Head of Vendor Services at Venture Forge, where he leads the agency’s vendor‑side strategy and operations for mid‑market and enterprise Amazon brands across the UK and Europe. With prior experience on the Amazon Vendor Beauty team and as EU Channel Manager at Perrigo, Travis brings deep inside‑Amazon knowledge and e‑commerce agency leadership—most recently serving as Managing Director at Iconic Sales. At Venture Forge, he’s focused on helping brands optimise their vendor terms, operations and content so they can grow efficiently and profitably on Amazon.

Paola Marzario is the founder and Chairwoman of BrandOn Group, an Italian‑based tech and e‑commerce firm that empowers brands to sell across global marketplaces. A law graduate from Bocconi University, she has built her career as a serial entrepreneur—founding her first company during her university years and exiting it in 2008, before launching BrandOn in 2012. With deep expertise in marketplace strategy, digital distribution and omnichannel growth, Paola has led BrandOn to become a recognised leader in European e‑commerce. She is also a senior partner at Consorzio Netcomm, mentors startup incubator teams, and is active in advancing women’s leadership in the digital commerce space.

Oliver Tomaschewski is the founder and managing director of DiCommerce GmbH, a Germany‑based consultancy specialising in Amazon and digital commerce strategy, conversion optimisation and vendor/seller account management. Formerly Head of E‑Commerce Central Europe at GROHE Deutschland Vertriebs GmbH, he brings over 14 years of manufacturer‑side e‑commerce leadership to his current role. Oliver advises global vendors on Amazon annual negotiations (AVNs), content optimisation and marketplace growth across multiple platforms.